Introducing WLBGold: Our private members service


Introducing WLBGold: Our brand new premium service

WeLoveBetting was born from humble beginnings in September 2012. Using sketchy low-resolution phone cameras to record video previews from the pub, we’ve since graduated to where we are now, and it’s been a thrilling ride.

We’ve won multiple awards, produced countless remarkably in-depth major tournament previews, provided hundreds of pieces of profitable ante-post content, and published well over 10,000 articles covering a variety of sports: from football to greyhounds, from NFL to elections – it’s been incredibly hard work but it’s always been worth it.

We’re immensely proud of our output here at WLB and we’ve always been incredibly humbled by the kind support we’ve received from you, our loyal readers and followers.

So after many months of deep discussion, ideas and excitement, I (Mark O’Haire, WLB founder) took the daunting decision to take the leap into providing a professional members-only Telegram service with the launch of our exciting project: WLBGOLD.


Why a Premium Service?

I’ve been a profitable punter for the past eight years and have been working full-time as a professional sports betting analyst for over a decade, supplying content and services to a range of recognisable and reputable brands. I claimed the crown of SBC Tipster of the Year in February 2020 and I’ve also grown a social media following to over 30,000 through providing countless hours of free research and winners.

The pandemic changed the landscape in many ways, and for many people – the world of betting included. For me, it meant the prospect of an uncertain future for WeLoveBetting as advertisers pulled back their budgets that had previously helped us cover the costs of running the site. So I felt the time was right in 2020 to begin this new venture.

Taking the premium approach allowed the site to continue in its current guise, whilst my best bets now go behind the paywall.  None of my private selections are now shared on social as I invest all my time and efforts into making WLBGOLD a profitable success.

Quite simply, it’s an opportunity to be rewarded for the hard work, knowledge and insight I’ve shared with everyone on WeLoveBetting and social media over the past decade and I’m delighted with the progress we’ve made.

What can I expect on WLBGOLD?

My goal is to give you access to the most well-researched and data-driven football selections in the market. I’ll be devoting countless hours to research to ensure we unearth value-laden gems, and I’ll provide a full transparent betting record so you can see our results first-hand as we aim to bring you consistent long-term profits.

The premium service will give you access to a Private Channel on Telegram to access my very best bets, insight and advice on a daily basis. As you would expect, only clear value opportunities will be identified and shared, with a variety of major markets and leagues considered.

In addition, I will also be sharing all my elite-level data spreadsheets with members twice weekly. No other service is providing such in-depth data points across a wealth of potential punting markets with everything covers from Expected Points (xP) and Expected Goals (xG) to closing prices, chance creation, cards and various statistics to be used in prop markets,

I’ve many more exciting ideas to differentiate our service from competitors, whilst offering subscribers more than just daily wagers. All this is available for less that £1 per day at just £24.99 per-month, a reasonable fee considering the excellent long-term results, as well as the expansive data collection that covers a vast number of leagues at home and abroad.

You can read a bit more about how it works over at


How do I subscribe?

You can subscribe directly to the Telegram service by clicking here.

This link will prompt you to open or download Telegram. Then you’ll set up your payment at Paypal, before being directed to the Private Channel.

If you’d like to learn more before joining then visit

A huge thanks to all WLB readers, followers and listeners who have been with us through the years. We’re really excited about the opportunity, would love you to join us on the journey and look forward to seeing you on WLBGOLD in the near future.


About Author

The big cheese at WLB. After starting his career in newspaper journalism, Mark soon found his way into the online betting world, forging a career in content, social media and marketing production before setting WeLoveBetting up soon after the 2014 World Cup. With a huge passion for stats, analytics, the EFL and European football, Mark’s other interests include playing rugby, following his beloved QPR and travel.


  1. Hi guy’s I’ve only the use of the betfair exchanges. Would you’re service suit exchange betting.?


    • Mark O'Haire on

      Hi Joe, no it wouldn’t be suitable if you’re restricted to the exchanges – apologies.

    • Mark O'Haire on

      We prioritise best price at the biggest books – we’ll exclude firms that cut or slash prices quickly (such as SkyBet). The aim is to share bets that everyone can get on so Bet365, William Hill, BetVictor, Betfair/Paddy Power are the most common…

  2. Hi Mark,
    Why no google sheet link with tips, odds and bet type for full transparency ?
    It would help a lot promoting your service!

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