They may not have any betting shops, TV adverts or high-profile sponsorship partnerships, but Sportingbet are one of the biggest European bookmakers around. They were also one of the first online bookmakers, so feel safe betting with them.
While the look and feel of their website struggles to compete with the likes of Bet365 and Hills, there are things to like about Sportingbet. Their approach tends to be more high-end and their client management is pretty much the best in the industry. If you bet with them regularly, they'll make sure you're sufficiently rewarded. Their promotions tend to be more sporadic than other firms, but because of that they tend to be of a better standard than the usual specials offered by the other firms.
It would be fair to say that Sportingbet lack the brand presence of others on the We Love Betting site, but it's certainly worth opening an account with them due to their loyalty programme and excellent promotions.
The Verdict
Sportingbet offer a decent sportsbook that focusses on breadth of markets and in:play betting with a strong sign-up offer. Give them a try.
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