There's no doubt that Paddy Power are the most talked about bookmaker in these parts of the world. The outrageous publicity stunts, the vast number of social media followers and the unique tone of voice.
In terms of their product they rate pretty highly as well. While the website may not have the comprehensive feel of Bet 365's or William Hill's, it does have a personal unique touch to it.
If money-back specials are your bag, then Paddy Power are a bookmaker you want to be using. It's hard to think of another bookmaker that offer more concessions than Power. There's Place 5 Bets, Get 1 Free, Money Back If You're Horse Is 2nd, 20% Acca Bonus Boosts…(etc)
On top of that, there are always superb exclusive offers for new customers, so do yourself a favour and get involved with Paddy Power.
The Verdict
As well as having a brand personality that surpasses any of their rivals, Paddy Power serve up a huge amount of offers, concessions and new customer boosts. Big name, big bookmaker.
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