888 Sport are in the Premier League of betting brands in the UK after a number of years of successful trading. Historically, they've been seen as a poker and casino brand but in recent years they've made great strides with the sportsbook arm of their product.
Through high-profile brand ambassadors like Shane Warne and Emma Spencer, and a burgeoning sponsorship portfolio mainly in horse racing, 888 have established a strong reputation and respect for their sportsbook product. You get the feeling that will only increase in the months ahead.
The website is laid out very well, with the splash page signposting the Sportsbook, Mobile, Promotions and Live Betting sections clearly. The sportsbook offers a wide range of betting opportunities with all sports covered.
When it comes to promotions, 888 Sport are fairly unique in what they offer. For a start, their sign-up offer provides up to £88 in free bets. A high number that ties in well with their brand name. There's a vast number of streaming options and various cash-back offers.
The quirkiness and innovative feel of 888 really comes to fruition when you take a look at their sportsbook promotions. Quite a few of them are attached to the number 8. Clever eh?
There's the 88th minute special cashback, the Eight Is Great offer and of course the £88 sign up offer. These all sit well alongside the very generous Acca Club weekly free bet giveaway.
There are so many things to like about 888 Sports. Make sure you get yourself an account.
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