BETBright are one of the new kids on the sports betting block having just launched in late 2012. However, they’ve made most of their progress in 2014 where they’ve invested more in sponsorship and marketing.
Despite being an embryonic company, they can certainly lay claim to have a better website than some of their older counterparts. It’s a very clean, minimal offering with the trusty sports menu bar down the left hand side. BetBright‘s main offer/promotion sits in the top centre of the site.
Sports content seems a key part of their offering, as their blog features prominently on the site. It was interesting that the main sports story of that day was the main feature of their blog, clearly demonstrating an interest in keeping it fresh and relevant.
Their main sportsbook offer appears to be an accumulator refund if just one leg is a loser. It’s hardly original, but it does seem a fair offer. It’s clearly an area they need to work on more, but this provides a decent start within their attractive website.
For a relatively new company, BetBright have made a promising start. They look to have made their name within the betting family and while they need to do more to build up their brand, it all bodes well for a promising future.